Sony takes on Kindle with next-gen e-readers

Maybe the third time's the charm for Sony. After two tries at doing touch-screen e-readers, the company has officially unveiled its latest generation of Readers, and this go-round Sony's engineers have finally gotten it right--at least the touch-screen part.

As the rumors suggested, Sony is basically upgrading all three of its Readers with new technology, leading with the new higher-contrast E-Ink Pearl display, which is used in the latest Amazon Kindle and Kindle DX. In the upgrade, the smaller 5-inch Pocket Edition goes from PRS-300 to PRS-350 and the Touch Edition goes from PRS-600 to PRS-650. Those models will retail for $179.99 and $229.99 respectively and are available now.


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