Premium products of Toyota, Lexus, will lose its position and is behind its competitors in the luxury car market in the United States until the end of 2011 as the impact of earthquake and tsunami storm on 11 March. The closure of factories in Japan that produces all models, except RX350 Sport SUV, it is difficult for the Lexus can maintain its position as market leader in the United States.
Within first three months, Lexus sales fell to 4.4 percent, although overall car market rose. Among the brand luxury cars, Lexus now slipped to third place behind BMW and Mercedes. This condition has weakened Toyota in recent years, coupled with a series of recall, including recall that happened last year on some Lexus models.
The most severe, with the occurrence of accidents that befall a California highway patrol officer and three members of his family when he was driving a Lexus ES. The trigger was related to the gas pedal in the carpet.
According to automotive analysts in America, a decline in sales of Lexus opened the door for BMW AG, Daimler AG, Audi-Volkswagen, and General Motors to reach new customers in the luxury car segment. In fact, it took Lexus 10 years since entering the U.S. in 1990 to overtake the competitors.
Until the third month of 2011, Cadillac sales rose 38 percent over the same period last year. Likewise with Mercedes and BMW, to attract consumers, they give incentives to dealers.
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